In Fall of 2007, Matt and Steve (at the time co-workers and students attending UW-Stout) combined two of their own ideas for an online wine
site that would respectively have the ability to manage your cellar of wines and being able to write article reviews at your leisure.
You can view a short bio and photo of both developers here.
From the developers:
There are a few people we would like to thank whom have helped aid in the process of bringing our site together. Thank you Nate for
your contribution of new feature ideas, for continuing to be an avid volunteer in testing our site during development of new features, and giving your
valuable input from an everyday user’s perspective. Thank you Bethany for your help in the creation of our original page header graphic. Thanks to everyone
for contributing their knowledge responsibly and acurately to educate other wine and cheese enthusiast alike.